Article
Amazon Cuts Fees for 2026 & What This Means for European Sellers
5 December 2025
Amazon has announced one of its largest ever fee reductions for sellers across Europe, starting in December 2025 and rolling into 2026. On average, sellers can expect a reduction of about £0.15 / €0.17 per unit sold.
Key changes
- Lower FBA fulfilment fees: Parcel fulfilment fees in the UK, Germany, France, Italy, and Spain will be reduced by an average of £0.26 / €0.32 per unit.
- Referral fees slashed in key categories: From 15 December 2025:
- Clothing & accessories referral fees drop from 8% to 5% (for items ≤ £15/€15) and from 15% to 10% for items between £15/€15 and £20/€20.
- Extended savings from February 2026:
- Referral fees for home products, pet clothing/food, groceries, vitamins and supplements will also be reduced.
- “Low-Price FBA” rates will be extended to include more products priced ≤ £20/€20, lowering FBA fees for those items by up to £0.40 / €0.45 per unit.
What this means for sellers
- Lower fulfilment costs which can improve profitability, especially on high-volume, low-price items.
- A big incentive to push more “price-sensitive” categories like clothing, home goods, pet supplies, groceries, supplements, etc.
- More flexibility: with lower fees, there’s a greater margin for competitive pricing or reinvesting in advertising to drive volume.
This is a positive move that should ease margin pressures for many brands, especially those operating in lower-price or high-volume categories. It also signals Amazon’s intent to remain competitive and supportive of long-term seller growth. Let’s see how brands adjust their strategies to take advantage of these improvements in 2026.