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how are Consumer Electronic Brands Achieving Success on Marketplaces?

In the vast digital landscape of e-commerce, consumer electronic brands are constantly seeking ways to stand out and achieve success. Marketplaces such as Amazon, eBay,...

Unveiling Successful Strategies for the Modern Marketplace: No "Tricks"!

We won't be talking about tricks today. Instead, let’s look at how your brand can uncover the treats within online marketplaces, with a business-like approach, and a nod...

Understanding the Buyer's Mindset: How to Successfully Market Your Brand on Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) are two of the biggest shopping days of the year. To successfully market your brand during this period, it's crucial to understand...

Survival Tips for Brand Sellers During the Black Friday/Cyber Monday Shopping Frenzy

The Black Friday and Cyber Monday (BFCM) shopping frenzy presents a double-edged sword for brand sellers. On one hand, it's an incredible opportunity to boost sales and...

Mastering Black Friday & Cyber Monday: Proven Strategies for eCommerce Brands

Black Friday and Cyber Monday (BF/CM) are monumental shopping events for eCommerce brands. Drawing from nearly 15 years of experience working with prominent brands,...

NAVIGATING THE AMAZON CHALLENGE: TOY BRANDS' CRUCIBLE; How can Brands play, and win on Amazon?

The digital migration has redefined consumer preferences, with a significant majority of toy shoppers—around two-thirds—preferring the convenience of online shopping...

The Ultimate Guide to Amazon's Second Prime Day 2023 for Sellers

Amazon is rolling out its second Prime Day of 2023 on October 10th and 11th, popularly known as the Prime Fall Deal Event. This annual shopping bonanza presents a golden...

Savvy Strategies: How Amazon Sellers Can Prepare for the Second Prime Day 2023

Amazon Prime Day offers a unique opportunity for sellers to boost sales, attract new customers, and increase brand visibility. As the e-commerce giant announces the...

Q&A: Orla Power, Marketing Director, Luzern eCommerce

As seen in The Retail Bulletin, September 2023