case studies

LEARN HOW WE SOLVED SOME OF OUR CLIENT'S CHALLENGES BY USING OUR TECHNOLOGY COUPLED WITH OUR EXPERT TEAM.

KIKO

Building a High-Performance Amazon Strategy Across Europe

Founded in Milan, KIKO Milano is a globally recognised beauty brand offering trend-led cosmetics and skincare at accessible price points. With a strong omnichannel presence and ambitious international growth plans, the brand partnered with Tambo to scale Amazon performance across Europe while maintaining strict profitability targets.

Optibac

Optimising Subscribe & Save Strategy for Sustainable Growth

Optibac is a leading UK probiotics brand, trusted for its science-backed formulations and specialist gut health range. With a strong presence across retail and Amazon, the brand continues to prioritise sustainable, long-term growth while maintaining profitability across its product portfolio.

To unlock further efficiency within Amazon’s Subscribe & Save programme, Optibac partnered with Tambo to translate AMC insights into actionable strategy, optimising discount structures to improve retention, reduce early drop-off, and protect overall account performance.

GHD_Success_Story

Identifying the Most Effective DSP Creative for Sales Growth

GHD is a globally recognised premium hair styling brand, known for its innovation-led tools and strong consumer loyalty. With a significant investment in Amazon DSP to drive traffic and sales, understanding which creative formats deliver the greatest commercial impact was critical.

To ensure media budgets were working as efficiently as possible, ghd partnered with Tambo to conduct a controlled A/B test across Amazon Publisher Direct (APD) placements, isolating creative performance to determine which formats most effectively drove engagement, new-to-brand customers and sales.

 

Curel_Success_Story

Building Curèl’s Premium Presence on Amazon UK

Curèl is a Japanese skincare brand renowned for its science-led formulations designed specifically for dry, sensitive skin. As part of Kao’s global portfolio, the brand entered the UK market with strong heritage credentials but limited share within a highly competitive premium skincare category on Amazon.

To accelerate growth and establish Curèl as a leading contender, the brand partnered with Tambo to deliver a full-funnel Amazon strategy, combining upper-funnel innovation, data-driven audience development and aggressive share-of-voice conquesting during the critical Q4 period.

More Success Stories

Driving measurable growth across Amazon, multi-marketplace ecosystems and D2C channels, delivering scalable performance, improved profitability and long-term brand equity.

Amazon Sales Strategy for Leading Healthcare Brand

Leading Healthcare company’s Vitamin pack faced with “CRaP” status (can’t realise any profit) from Amazon and subsequently dropped from the platform, introduces new pack sizes and creates innovative new bundled offerings. The new products launched were based on deep insights delivered by Luzern, resulting in significant sales, and ensuring the brand’s products are correctly listed on Amazon and available to its customer base at all times.

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D2C Webstore for Global Lighting Company

Global lighting company expands & accelerates international business with a revamped D2C webstore built on Luzern’s platform. The company also partnered with Luzern to launch strategic digital commerce initiatives that entice shoppers & significantly boost online conversions & improve the customer experience of its Brand.

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Innovation that Drives Profitability for Household Stationery Brand

Global CPG Manufacturer (Stationery) with low Average Selling Price introduces new and unique multi-packs, increases margins and drives sales profitably online with Luzern’s Insight to Action platform & expert go-to-market strategy.

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Dramatic Boost in Sales for Iconic Beverage Brand

Iconic household Beverage Brand, broadens its range, trials new products & launches innovative product bundles via 3P that dramatically boost sales, whilst protecting its existing 1P product availability and sales volumes on the channel.

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Luzern Clients October 2024 (1)

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