Case study
Controlled Marketplace Strategy for a Leading Sportswear Brand
>10%
increase in Average Order Value>2000
orders per day2x
faster than planned timeline
Objectives
To execute a controlled marketplace strategy for a premium sportswear brand to efficiently clear excess liquidation stock -without impacting full-price sales or diluting brand equity, while continuing to reach core target audiences.
Results
- New 3P channels activated in under 4 weeks
- >10% increase in Average Order Value
- D2C fulfilment scaled to handle >2,000 orders per day
- Achieved a three-month sales target in just six weeks, significantly accelerating stock clearance
