KIKO’S pan-EU expansion with Amazon ads
Objectives
Luzern have been working with Kiko since 2020, managing their Amazon advertising in a highly competitive category. After driving growth in the UK & US they asked us to help them roll out across the EU with a ROAS target of >4:1 across all markets.
Luzern’s Solution
Selling across multiple countries & sub categories, an insight to action way of working was key. We implemented an always on test & learn methodology to establish the best mix between SP, SB & SD and to find the balance between driving NTB% and total sales at the target ROAS.
Luzern adopted a fully collaborative approach, working hand in hand with the Amazon PAN-EU team to constantly review the best budget mix and strategy per market.
Kiko have selected us to lead them across a full service Amazon scope to meet their aggressive ambitions over the next 3 years in EU9.
Results
- 4 years of consecutive YOY growth
- Managing 5 EU markets (and US) all above 4:1 ROAS target
- IT as the largest revenue market has a ROAS of 9:1 and is growing 96% YOY
- TACOS of <5% with Paid Sales AND Brand Spend decreasing!
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