Global Marketplace Management
Whether you’re launching on Amazon, scaling on Zalando or expanding across Europe, Luzern combines marketplace expertise, AI-powered technology and operational excellence to help ambitious brands grow faster and more profitably.
Trusted by global brands
Why Sell on Marketplaces
Marketplaces have become the primary route to purchase for millions of consumers across Europe. They provide unrivalled reach, but they also introduce increasing complexity across pricing, fulfilment, advertising, inventory and operations.
Luzern simplifies that complexity through one connected commercial strategy, helping brands scale faster while protecting profitability.
One Platform. Every Marketplace
Every marketplace operates differently, but your commercial strategy shouldn’t.
Luzern supports brands across Europe’s leading marketplaces through one connected operating model, giving you greater visibility, consistency and control as you scale internationally.
Amazon Marketplace Management
Whether you operate through Vendor (1P), Seller (3P) or a Hybrid model, success on Amazon depends on more than simply managing an account. It requires the right commercial strategy, operational excellence and continuous optimisation. Luzern helps brands maximise growth across every part of the Amazon ecosystem.
Zalando Marketplace Management
With more than 61 million active customers, Zalando has become one of Europe’s most important marketplaces for fashion and lifestyle brands.
Our team helps brands navigate the complexity of the Zalando Partner Program through marketplace strategy, operational excellence, retail media and pan-European expansion.
Partner Program Management
We run your Zalando Partner Program presence end to end, so you list your own catalogue, set your own prices and own the customer relationship while we handle onboarding, compliance and everyday trading.
Zalando Marketing Services (ZMS)
We plan and manage your ZMS activity across self-serve Sponsored Products and Collections and Zalando’s managed formats, using the platform for brand storytelling and reach rather than treating it like Amazon-style performance bidding.
Product & Catalogue Management
We build and maintain your catalogue with localised content, correct sizing and images that meet Zalando’s guidelines before listings go live, keeping product data clean and conversion-ready.
Cross-Border Expansion
We take your brand into Zalando’s European markets in the right sequence, handling the VAT, EPR, customs and legal representation each country requires so expansion adds revenue rather than risk.
Fulfilment & Operations
Choose between ZFS and self-fulfilment and we run the operation behind it: from stock into Zalando’s warehouses through to returns.
AI-powered Reporting & Optimisation
Get a single view of sales, margin, stock and advertising across Zalando, with AI-led optimisation and automated alerts that surface pricing conflicts, stockouts and performance shifts before they cost you.
Our Process
A clear path from strategy to scalable growth.
Discover
We audit your current channels, sales, content, operational setup and margin.
Design
We build your marketplace roadmap, including model selection, priority markets, pricing strategy and content plan.
Deliver & Optimise
We launch, trade, manage, and continually optimise with our specialists and Channel Optimizer platform.
Marketplace Network
Sell on the marketplaces that matter, with one partner.
Europe
Zalando, Bol.com, Allegro, Fnac/Darty, Otto, CDiscount, ManoMano, eMAG, Worten, Tradebyte-supported channels
UK & US
Amazon, eBay, Walmart Marketplace, TikTok Shop
Global
Access to 1300+ marketplaces across fashion, electronics, beauty, pet, sports and more.
Powered by AI
Marketplace performance changes every minute.
Our AI-powered technology continuously monitors pricing, inventory, advertising and marketplace performance, helping brands make faster commercial decisions and identify growth opportunities before they become problems.
Combined with our marketplace specialists, it’s a smarter way to manage commerce.
Who We Work Best With
We partner with brands that:
- Sell in high-consideration categories such as CE, Beauty, Toys, Pet, and Household
- Are generating strong eCommerce revenue and want to scale into new markets
- Are struggling with fragmented marketplace operations, ad spend, and compliance
- Need a dedicated partner to accelerate profitable expansion
Book a Global Marketplace Strategy Session
