The Experts' Guide to

Black Friday & Cyber Monday 2022

Black Friday Cyber Monday Page (1)

eCommerce brands have many opportunities to skyrocket their sales: but Black Friday and Cyber Monday (BFCM) are arguably the biggest of the year. For customers around the world, this weekend in November is synonymous with bargains—resulting in thousands of shoppers flocking to the checkout, whether in-person or via an online store.

In this eBook, Luzern eCommerce explains the main things every brand needs to consider when planning for Black Friday & Cyber Monday sales. 


What We Cover:

  • Black Friday vs Cyber Monday

  • What shoppers value the most
  • The best deals to attract the attention of new customers 

  • How to retain and please your loyal customers and reactivate old customers

  • Pricing Strategies 

  • Key considerations for Product Selection, Marketing and much more