Social Commerce That Turns Attention Into Revenue
Unlock in-app shopping, live commerce and shoppable content across TikTok, Instagram, Facebook and emerging social platforms — with a specialist partner built to convert scrolls into sales.
Why Social Commerce Matters
Social platforms are no longer just discovery channels — they are now fully-fledged commerce ecosystems.
With in-app shopping, creator-led product discovery and live commerce embedded into daily consumer behaviour, social commerce has become a powerful driver of online sales. Brands that fail to activate this channel risk losing relevance, engagement and revenue to more agile competitors.
Today’s social commerce realities:
- Consumers expect frictionless in-app checkout without leaving the platform
- Creator influence drives purchasing decisions more than traditional advertising
- Short-form video and live shopping outperform static content formats
- Platforms like TikTok, Instagram and Facebook are rapidly expanding native commerce capabilities
- Measuring true commercial impact remains complex without the right expertise and data
Without a clear strategy and specialist execution, social commerce becomes fragmented, difficult to scale and hard to measure.
Luzern eCommerce helps brands build, optimise and scale social selling programmes that capture attention, build community and deliver measurable revenue growth.
How Luzern’s Social Commerce Works
Social Commerce Strategy & Platform Activation
We identify where your brand should play — and how to win.
- Platform opportunity assessment across TikTok, Instagram, Facebook and emerging channels
- TikTok Shop and Instagram Shopping launch strategies
- Audience, creator and content format analysis
- Social commerce roadmap aligned to commercial goals
- Clear success metrics tied to revenue, not vanity engagement
In-App Checkout & Native Integrations
Frictionless buying experiences where customers already browse.
- TikTok Shop, Instagram Shopping and Facebook Shops setup
- Secure, native in-app checkout configuration
- Product catalogue setup and optimisation
- Compliance with platform policies and commerce requirements
- Seamless integration between content, creators and checkout
Live Shopping & Creator-Led Commerce
High-impact experiences that convert in real time.
- Live shopping events on TikTok and Instagram
- Creator-hosted product demonstrations and launches
- Affiliate and creator commerce programme management
- Revenue attribution and performance tracking
- Scalable playbooks for repeatable live commerce success
Shoppable Content & Community Commerce
Content designed to drive discovery, engagement and conversion.
- Short-form video, reels, stories and posts built for commerce
- Shoppable content optimisation for native platform features
- Community-led commerce strategies that build trust and loyalty
- Ongoing testing to improve conversion performance
- Always-on content optimisation based on performance data
Global Scaling, Localisation & Optimisation
Social commerce programmes built to scale internationally.
- Multi-market rollout strategies
- Localisation for language, culture and platform behaviour
- Creator expansion across regions
- Retargeting and retention strategies to drive repeat purchases
- Continuous optimisation to improve ROAS and lifetime value
Why Brands Choose Luzern
A specialist partner built for modern commerce.
- Deep expertise in social-first eommerce models
- Creator-led commerce expertise with measurable revenue impact
- End-to-end execution from strategy to optimisation
- Performance reporting focused on sales, not just engagement
Who We Work Best With
Luzern’s Social Commerce solutions are ideal for:
- Brands launching or scaling TikTok Shop and Instagram Shopping
- Businesses looking to monetise creator and influencer programmes
- Ecommerce teams seeking measurable ROI from social platforms
- Brands expanding social commerce across multiple markets
- Organisations ready to turn attention, content and community into revenue