Consulting strategy without execution is just a presentation

Big questions handled with insight-led answers
Luzern’s consultancy exists for the big, messy, business‑critical questions. We blend senior consulting expertise with a powerful stack of ecommerce intelligence tools – including AMC, SmartScout, Similarweb and Keepa – to turn complexity into clear, insight-backed strategies.
We don’t just diagnose the problem, we give you a practical plan to win.

Where we help you win
Global Market Entry & Expansion
Europe is fragmented — but full of opportunity. We identify the right markets, the right marketplaces (Amazon, Zalando, Tesco and more), and the fastest, most profitable route to revenue. We map the regulatory and operational roadmap so you scale with confidence.
Hybrid Model Transformation (1P vs. 3P)
If Amazon Vendor margins are eroding, we analyse your catalogue and build the optimal operating mix. We help shift unprofitable ASINs to 3P where you control price and profit — while keeping high-performing products where they work best.
Amazon Vendor Negotiations
Annual terms shouldn’t feel like guesswork. We arm you with SKU-level margin analysis, operational insight, and commercial recommendations to negotiate from strength — not urgency.
Commercial Audits & Health Checks
We evaluate pricing, availability, content, media efficiency, cost-to-serve, and supply chain spend to identify immediate wins and long-term growth levers.




Powered by Compass & other tech partners
Our consulting isn’t driven by opinion – it’s driven by data provided by leading providers
Our technology suite turns complexity into clarity — and clarity into action.

Retail, advertising and AMC insights to understand category and customer behaviour on Amazon

Competitive visibility benchmarking that informs brand performance and category opportunity across retail media

Global analytics tools for Brand.com and retail category intelligence
Brand & competitor share information and tracking software
Why Leaders Choose Luzern eCommerce consultants
The Difference Between “Advice” and “Partnership”
Traditional Consultancy
- Theoretical
- No practical experience
- Not action orientated
- No accountability for impact
Luzern eCommerce Consultancy
- Strategy built on experience
- Based on commercial outcomes
- Optimise for what works in-market
- Shared accountability for growth

Turn Ambition into Action
