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Consulting strategy without execution is just a presentation

Luzern’s consultancy team turns complex marketplace challenges into clear, data-led growth plans, blending category insight, AMC-powered analytics and practical playbooks that elevate performance on Amazon and across wider ecommerce channels.

Big questions handled with insight-led answers

Luzern’s consultancy exists for the big, messy, business‑critical questions. We blend senior consulting expertise with a powerful stack of ecommerce intelligence tools – including AMC, SmartScout, Similarweb and Keepa – to turn complexity into clear, insight-backed strategies.

We don’t just diagnose the problem, we give you a practical plan to win.

Insight-fuelled decisions

We combine advanced analytics (AMC and third‑party tools) with category and platform expertise to reveal what’s really happening in your market.

Actionable strategies, not theory

Every recommendation is turned into a clear, prioritised playbook your teams can execute across Amazon and wider ecommerce.

Any challenge, any stage

Whether you’re testing quick commerce, rethinking Amazon, modelling P&L or exploring agentic commerce, our consultants are on hand to solve the hardest problems.

Key Consulting Areas

Where we help you win

  • Global Market Entry & Expansion

    Europe is fragmented — but full of opportunity. We identify the right markets, the right marketplaces (Amazon, Zalando, Tesco and more), and the fastest, most profitable route to revenue. We map the regulatory and operational roadmap so you scale with confidence.

  • Hybrid Model Transformation (1P vs. 3P)

    If Amazon Vendor margins are eroding, we analyse your catalogue and build the optimal operating mix. We help shift unprofitable ASINs to 3P where you control price and profit — while keeping high-performing products where they work best.

  • Amazon Vendor Negotiations

    Annual terms shouldn’t feel like guesswork. We arm you with SKU-level margin analysis, operational insight, and commercial recommendations to negotiate from strength — not urgency.

  • Commercial Audits & Health Checks

    We evaluate pricing, availability, content, media efficiency, cost-to-serve, and supply chain spend to identify immediate wins and long-term growth levers.

Strategy Powered by Intelligence

Powered by Compass & other tech partners

Our consulting isn’t driven by opinion – it’s driven by data provided by leading providers

Our technology suite turns complexity into clarity — and clarity into action.

Retail, advertising and AMC insights to understand category and customer behaviour on Amazon

Competitive visibility benchmarking that informs brand performance and category opportunity across retail media

Global analytics tools for Brand.com and retail category intelligence

Brand & competitor share information and tracking software

Why Leaders Choose Luzern eCommerce consultants

The Difference Between “Advice” and “Partnership”

Traditional Consultancy

  • Theoretical
  • No practical experience
  • Not action orientated
  • No accountability for impact

Luzern eCommerce Consultancy

  • Strategy built on experience
  • Based on commercial outcomes
  • Optimise for what works in-market
  • Shared accountability for growth

Turn Ambition into Action

Let’s build a strategy that survives contact with the real world — and wins.