Sell into New Markets
We can help you to expand your sales into new markets.
Luzern eCommerce has years of experience in the right go-to-market strategies to help brands sell across geographies and channels. We advise on the selling landscape of each potential marketplace to help you create an internationalization strategy that makes sense for your business goals.
Our expert team can take the burden out of understanding local taxes and regulations and ensure you have the necessary processes set up.
MERCHANT OF RECORD (MOR)
If you sell products or services online, you need an entity called “Merchant of Record” (MoR) to accept and manage online payments via credit or debit card. The MoR is the organization whose name appears on the cardholder’s credit or debit card statement when they make a purchase.
The MoR is responsible for many of the administrative tasks required for online businesses to effectively collect payments in a fast and secure manner.
The Merchant of Record is authorized and held liable by each in-country financial institution to process the end consumer’s credit and debit card transactions. Therefore, if you’re processing global payments, it’s safer to outsource.
If you want to simplify your day-to-day tasks or are selling internationally, outsource your MOR.
Instead of having to work directly with customers and financial service providers, outsourcing allows you to communicate with just one entity—your MOR.