Amazon Marketplace Management
We rank within the top 1% OF SUCCESSFUL THIRD PARTY SELLERS ON THE AMAZON MARKETPLACE
we are AMAZON EXPERTS
Our expertise, coupled with our managed eCommerce platform, Channel Optimizer, is proven to dramatically grow revenue for eCommerce brands we work with.
Selling on Amazon can be challenging, even for the most established Brands with long-standing relationships with Amazon.
We help Brands navigate the complexities, from the fundamentals to the development and roll-out of complex go-to-market and Hybrid 1P/3P selling strategies.
BRANDS OF ALL SIZES CAN FACE CHALLENGES ON AMAZON
Luzern eCommerce helps you OVERCOME these challenges by complementing your 1P strategy AND executing a 3P strategy that is specifically tailored to meet your Brand’s goals.
PROBLEMS WE SOLVE:
Lost control over pricing which impacts pricing on all channels
Sell at your Best Price, Not the Lowest. With our strategic price management, we avoid a race to the bottom pricing battles for your Brand.
Competitors or rogue sellers
Our 3P seller track will monitor price changes of all 3P sellers. We help you increase/ decrease 1P product sell price accordingly.
Margin pressure: the squeeze can mean no profit on certain product lines
Our pricer ensures you sell at the price that fits your pricing strategy, ensuring you achieve the margin you need to drive profitability.
List Suppression: Product SKU can be suppressed or pulled
We create Amazon product listings that drive conversions. Amazon product listing set up, launch and ongoing list enhancements and optimization are expertly managed with our comprehensive Catalogue Management System.
New Product Launches: Amazon may not support as deemed too risky
We give back control to your Brand by managing a 3P Assortment Strategy that ensures your products are in supply, in stock, and ready for sale on Amazon at all time.
Product Returns: Managing returns can be a significant overhead
Our Returns management process makes it easy for your customers to quickly & easily return unwanted goods, regardless of where they made their purchase.
However, the bottom line is that if you are a growing brand, you need to be on Amazon. To be successful, Brands need to re-imagine their Amazon strategy and look at new ways to protect their brand whilst increasing online revenues.
Luzern helps Brands navigate the complexities, from the fundamentals to the development and rollout of complex route-to-market and HYBRID Amazon sales strategies.
The BENEFITS OF LUZERN AS YOUR 3P PARTNER
Leading Brands partner with Luzern eCommerce to take back control and protect their Brand presence, position against and beat competitors, and grow online sales, profitably. We achieve this by complementing your brands’ Amazon 1P (first-party vendor) strategy through executing an Amazon 3P (third-party seller) strategy that is specifically tailored to meet your goals. We successfully manage this model to ensure your brand stays in control of pricing and maintains a direct relationship with your customers, whilst extending your inventory and driving sales of additional product lines beyond 1P.
How Luzern helps Brands Reap the benefits of 3P even as a 1P seller
Luzern manages your 3P account, enabling you to sell products that are not being sold on 1P. A Hybrid Model enables you to build up listings and history, growing sales and margin across 3P as well as protecting your 1P direct with Amazon, avoiding channel conflict or any “race to the bottom” pricing battles.
Take Control & Drive Sales, profitably!
With a hybrid model, Brands can sell part of their SKUs directly to Amazon (1P) and the rest via the marketplace (3P).
Protect Your Brand
Amazon is typically selective about the SKUs that they carry, ensuring they sell what’s most profitable for them. That could leave your Brand in a position where you are not able to sell other SKUs. However, the good news is that by selling 3P with Luzern, you can gain better control of pricing, realise better margins and proactively control SKU range and selection.
With a hybrid model, Brands can sell part of their SKUs directly to Amazon (1P) and the rest via the marketplace (3P). Amazon is typically selective about the SKUs that they carry, ensuring they sell the most profitable. That could leave the Brand not being able to sell other SKUs. However, this does not have to be bad news. By selling 3P with Luzern, you can gain better control of pricing, realise better margins and proactively control SKU range and selection.