Amazon Advertising statistics for 2025

Today, Amazon continues to dominate the digital advertising space—maintaining faster growth than Google and Facebook over recent years. For brands selling on Amazon, staying up-to-date with the latest advertising trends and statistics is crucial. By understanding the current landscape, businesses can make informed, data-driven decisions, identify opportunities for optimisation, and benchmark their performance against competitors.

As always, it’s important to compare like-for-like: use the same market and timeframes to draw the most accurate conclusions.

In 2025, Amazon Marketplace hosts over 300,000 global sellers earning more than USD $100,000 annually. This marks a steady increase since 2019. To stand out, sellers need to optimise their Amazon advertising—backed by accurate insights and campaign data.

Average Amazon Daily Impressions

"Impressions" refer to how many times an ad is displayed, regardless of clicks. With global online shopping now exceeding 2.77 billion digital buyers (up from 2.14 billion in 2021), impressions have surged. In the U.S. alone, Amazon Prime membership now sits at 168 million, giving brands an unparalleled opportunity to reach new and loyal audiences alike.

Average Amazon Daily Spend

Daily ad spend measures how much brands invest each day on Amazon advertising. Luzern eCommerce continues to support clients in categories such as coffee, fashion, stationery, and electronics.

Since January 2025:

• 1,235 campaigns were run in the coffee category
  
  
• 1,097 campaigns in fashion
  
  
• 864 campaigns in stationery

Together, these account for a major share of the $47 billion+ spent daily across Amazon Advertising in 2025.

Average Amazon Daily Revenue

Revenue varies widely depending on product demand and category competitiveness. Luzern clients span various verticals, influencing their individual Return on Ad Spend (RoAS). Understanding these variances is key to building a successful advertising strategy.

Average Amazon Seller CPC

With more sellers than ever, competition for ad space is fierce—driving up Cost-Per-Click (CPC). Luzern’s category data for 2025 reveals:

• Culinary: Lowest CPC at $0.28
• Health: Highest CPC at $1.41
  
  

Average Amazon Seller CVR

Amazon continues to outperform other platforms with conversion rates of 10–15% on average. CVR depends on category and ad relevance. To calculate your own, divide the number of orders by the total ad clicks.

Average Amazon Seller ACoS

Advertising Cost of Sale (ACoS) tells you how much ad spend is needed to generate $1 of revenue. Culinary products remain one of the most competitive categories, with the highest ACoS.

FAQ

How can I maximise my Amazon ad spend?
Start by refining your advertising strategy and targeting. Many brands partner with performance marketing experts like Luzern to boost returns. Our Amazon Advertising Guide is a great place to begin.

How does Amazon’s conversion rate compare to other platforms?
Amazon consistently outperforms Google and Facebook in conversion rates. Why? Users on Amazon typically have a high intent to purchase, already knowing what they want.

Why is CPC so high in 2025?
The increased volume of Amazon sellers post-pandemic has driven up demand for ad placements. Sponsored products now account for the majority of advertising spend, and more competition means higher CPC across the board.

How Luzern eCommerce Can Boost Your Brand’s Amazon Ads

From Prime Day to Black Friday/Cyber Monday, there are countless chances to connect with new customers. Luzern eCommerce, a top 1% Amazon Marketplace seller, supports brands through tailored advertising strategies and full-service marketplace management.

Ready to improve your ad performance and revenue? Talk to our experts today.