Maximising Amazon Prime Day Without Sacrificing Profitability

Amazon Prime Day has become one of the biggest opportunities of the year for brands selling online. It’s not just about a single day of sales—it’s about capturing new customers, boosting visibility, and laying the groundwork for long-term marketplace growth. But with intense competition and deep discounting, many brands face the same challenge: how do you maximise sales without eroding profitability?

That’s where Luzern eCommerce comes in.

The Prime Day Opportunity

Prime Day drives enormous spikes in traffic and sales across categories, but it also creates an uneven playing field. Deep-pocketed competitors can afford heavy discounting and aggressive ad spend. For most brands, simply cutting prices isn’t a sustainable strategy.

Instead, success comes down to:

• Optimising product visibility through ads, deals, and content.

• Protecting margins with the right pricing and promotional strategy.

• Ensuring stock availability to meet surges in demand.

• Leveraging the “halo effect”—capturing sales in the days and weeks after Prime Day.

How Luzern eCommerce Helps Brands Win

At Luzern, we partner with brands to deliver sales velocity with profitability—even during high-stakes events like Prime Day. Our approach combines:

• End-to-End Marketplace Management: From listings to logistics, we handle the complexity so you can focus on brand strategy.

• Dynamic Pricing & Profitability Controls: Our technology and expertise ensure that promotions deliver results without sacrificing margin.

• Performance Marketing Expertise: We optimise Amazon Ads and retail media to cut through the noise and reach your target shoppers at the right time.

• Stock & Fulfilment Management: Avoid costly out-of-stocks and lost opportunities with our proven forecasting and fulfilment support.

Beyond the Day: Capturing the Afterglow

One of the most overlooked aspects of Prime Day is what happens next. The surge in new customers, increased visibility, and higher ranking can fuel sales long after the event ends. We help brands:

• Retarget new shoppers to build loyalty.

• Manage replenishment strategies.

• Use Prime Day insights to inform Q4 planning.

Ready for Your Best Prime Day Yet?

Amazon Prime Day is more than just a flash sale—it’s a strategic moment to accelerate your marketplace performance. With Luzern eCommerce as your partner, you can seize the opportunity, grow your brand, and protect what matters most: your profitability.

Talk to our team today about how Luzern can support your next Prime Day strategy.