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Amazon Marketing Cloud: Success Post-Cookies with Luzern eCommerce

Navigating the e-commerce landscape effectively hinges on an acute awareness of consumer trends and a sharp sales-driving strategy. For brand owners and advertisers on...

InterZoo 2024: Innovation, Relationships, and Pet Care's Future

Attending the recent InterZoo event in Nuremberg was an exhilarating (and exhausting!) experience. This trade fair, known for being a launching pad for long-standing...

Amazon's Spring Sale 2024: Ultimate Savings Guide by Luzern eCommerce

As the first blooms of spring start to make their appearance, so do the much-anticipated Amazon Spring Sales! Mark your calendars because from today, March 20th to March...

"Maximizing eCommerce Profitability: The Power of Product Bundling”

"MAXIMIZING ECOMMERCE PROFITABILITY: THE POWER OF PRODUCT BUNDLING” by Alan Chester, Vice President of eCommerce, Luzern eCommerce.

March Madness: Selling on Amazon with Luzern eCommerce

As the excitement of "March Madness" takes over, captivating basketball fans across the nation with its unpredictable twists and turns. However, in the world of...

Rogue vs. Managed 3P Sellers: Key Differences on Amazon

In the vast marketplace that is Amazon, brands face the constant challenge of maintaining control over their product listings, pricing, and overall brand image. This...

"Love at First Sale” Need to work on your Relationship with Amazon?

Navigating the Amazon marketplace, brands find themselves in a nuanced relationship akin to a complex romance, where the excitement of growth and new connections meets...

Six Strategies to boost your Amazon sales in 2024

Six Strategies to boost your Amazon sales in 2024 and Beyond A staggering 42% of brands saw at least half of their eCommerce sales come from Amazon in 2020. With U.S....

Maximizing Sales in 2024: The Benefits of Bundling Products on Amazon

In 2024, the eCommerce landscape continues to evolve, offering new opportunities for sellers to increase their sales and profits. One such strategy is product bundling...