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Understanding the Buyer's Mindset: How to Successfully Market Your Brand on Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) are two of the biggest shopping days of the year. To successfully market your brand during this period, it's crucial to understand...

Survival Tips for Brand Sellers During the Black Friday/Cyber Monday Shopping Frenzy

The Black Friday and Cyber Monday (BFCM) shopping frenzy presents a double-edged sword for brand sellers. On one hand, it's an incredible opportunity to boost sales and...

Mastering Black Friday & Cyber Monday: Proven Strategies for eCommerce Brands

Black Friday and Cyber Monday (BF/CM) are monumental shopping events for eCommerce brands. Drawing from nearly 15 years of experience working with prominent brands,...

NAVIGATING THE AMAZON CHALLENGE: TOY BRANDS' CRUCIBLE; How can Brands play, and win on Amazon?

The digital migration has redefined consumer preferences, with a significant majority of toy shoppers—around two-thirds—preferring the convenience of online shopping...

Key Trends in Toy Sector 2023

In 2023, the Global Toys & Games market is projected to generate revenues of US$126.00 billion, with an anticipated annual growth rate of 2.55% from 2023 to 2028 (CAGR...

The Ultimate Guide to Amazon's Second Prime Day 2023 for Sellers

Amazon is rolling out its second Prime Day of 2023 on October 10th and 11th, popularly known as the Prime Fall Deal Event. This annual shopping bonanza presents a golden...

Savvy Strategies: How Amazon Sellers Can Prepare for the Second Prime Day 2023

Amazon Prime Day offers a unique opportunity for sellers to boost sales, attract new customers, and increase brand visibility. As the e-commerce giant announces the...

Your Essential 2023 Amazon Prime Day Checklist

As Amazon's Prime Day continues to grow in popularity, sellers need to prepare effectively to capitalise on this lucrative opportunity. Drawing on insights from various...

Q&A: Orla Power, Marketing Director, Luzern eCommerce

As seen in The Retail Bulletin, September 2023