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Part 2: Setting a competitive pricing strategy to suit profitability

Welcome to the 2nd blog in our 5 part series on how brands can overcome the top 5 challenges of selling on Amazon. The top challenges are compiled from a recent survey...

Part 1: Take Back Command of your Brand on Amazon

Welcome to the first of our five part series on how brands can overcome the challenges of selling on Amazon. In our survey of over 250 eCommerce Decision Makers almost...

Overcoming The Challenges Faced On Amazon - Luzern eCommerce

We surveyed over 250 eCommerce Decision Makers, including CMO’s, Brand and Digital Transformation Managers across the UK and Europe to explore their experiences with...

Putting The Shopping Cart Before The Horse

“Cart abandonment rate is the bane of existence for many eCommerce specialists because it is like money left on the table.” We’re all familiar with conversion rate,...

What it takes to thrive in a multichannel eCommerce sales world

As published in PCR-Online Independ Retailer Issue, by Alan Chester, VP of eCommerce at Luzern eCommerce In this article, Alan Chester, VP of eCommerce at Luzern...

2022 predictions for eCommerce brands

To help eCommerce brands set themselves up for success in 2022,Orla Power, Marketing Director at Luzern eCommerce, examined the past and present to provide insights into...

Will you end up on Amazon’s Naughty List this Festive Season?

By Orla Power, Director of Marketing, Luzern eCommerce “CraP” (Can’t Realize Any Profit) An unfortunate Acronym for an unfortunate situation for many Brands on Amazon...

Luzern features prominently on the front page of the Sunday Times!

As featured in the Sunday Times Business & Money Magazine on 28th November 2021.

Black Friday & Cyber Monday - Proven Strategies for eCommerce Brands, without Squeezing Profit Margin

Black Friday & Cyber Monday Proven Strategies for eCommerce Brands, without Squeezing Profit Margin Black Friday and Cyber Monday (BF/CM) are two of the biggest shopping...