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The importance of mobile commerce (M-Commerce)

By Cameron Furmidge, Head of Insights, Luzern eCommerce Mobile commerce is more important than ever, as consumers increasingly rely on their smartphones and tablets to...

Top Trends Shaping the Beauty, self-care and Cosmetics Industry

From omnichannel shopping experiences to personalized beauty offerings, these trends are ushering in an exciting time for retailers as they look for innovative ways to...

In-house Vs third Party eCommerce service provider

As eCommerce brands develop growth strategies and plan to increase market share, more and more are considering third-party service providers for key eCommerce business...

Why 'Merchant of Record' Matters for European eCommerce Brands

The term “Merchant of Record” (or MOR) is often used when discussing Direct-to-Consumer (D2C) transactions. But what does it mean, and why is it important? In this blog,...

The Application of Appropriate Technology

An eCommerce CTO's practical view of AI & ML By Mike Scally*, CTO, Luzern eCommerce, as seen in Total Retail. We're increasingly living in a world driven by technology,...

Amazon Advertising Stats

Amazon Advertising Stats for 2022 Today, Amazon is an advertising giant–even outpacing Google and Facebook in growth over the last three years. As such, it’s important...

What is Amazon Renewed?

In this article, we explain how to mitigate the risks that come with Amazon Renewed, and how Luzern eCommerce can help you drive sales on the platform.

What is Amazon FBA?

Fulfillment By Amazon (FBA) has a number of advantages and disadvantages for an online business. Luzern eCommerce explains all you need to know about Amazon FBA.

Amazon Strategy for Internationalisation

Amazon Internationalisation For business owners around the world, the question is always the same: “how can I grow?”. Internationalisation is one answer to that...